SMM trends in 2020

Habits change, new platforms emerge and evolve. All of this affects how people use and respond to social media marketing, as well as how marketers can reach their audience.

How can a marketer understand all the subtleties and be on top? Following news, competitors, and media daily is the answer. To succeed, test different approaches and find the best options for customers. It is still useful to systematize knowledge periodically.

Here are some tips we’ve prepared for you to keep up with modern SMM trends:

Advertise your brand in ‘Stories’

This is the most consumed type of content from smartphones in social networks. Users are scrolling the news feed less and less, so brands must rely on advertising exactly in stories.

Local pages

Separate accounts to engage local audiences. Create local accounts to promote events and office news.

Activity analysis

Custom content to motivate subscribers. Analyze your efforts and create content based on user behavior.

Play with your target audience

People like to play with brands. So, look for an interesting format for gamification:

1. Game creatives. Interactive mini-games require simple but fun activities from users. For example, go through a quest or solve a task. It is not only entertaining but also motivating to interact with the brand.

2. Masks on Instagram with reference to the brand. This is a free distribution of product information. The more interesting your mask, the more people use it. And the higher the brand’s chances to infiltrate tapes and stories. All business content in a convenient format. Interviews, cases, life hacks of the world – in our telegram channel. Join now!

3. Advertising creatives with swipe links. Make sure that swipe was not a conscious decision of the user, but a game mechanic. Imagine that you have a visual with a bowling ball on the bottom and pins on the top.

Influence marketing

22% of users between the ages of 18 and 34 buy a product inspired by the post of the influencer. Collaborate with trusted opinion leaders to better promote your products and services. A complete guide to working with influencers awaits you here.

Most of these trends will not surprise the marketer, they have been popular for more than a year, but they are still useful for attracting customers. In any case, a selection of SMM trends will come in handy when creating a strategy for the coming year. Forget about copy-paste, in the new decade – with new ideas!