Why business needs social networks

SMM (Social media marketing) is a business promotion in social networks. But before you begin, answer the main question: “Why do I need this?” If there is a goal, there will be a means of achievement.

Even small startups succeed by forming a target audience in their niche. But success and profit come only to those who were able to properly organize work in social networks and generate demand for a product or service before the official launch of the business.

Proceed with caution

Despite the prospects and huge interest in social networks as a direct channel of communication with potential customers, not all owners of small and medium-sized businesses have figured out the intricacies of working with them. As a result, you’ll get the lack of customers, sales and complete disappointment in SMM.

The main problem of many small companies and start-ups is a haphazard approach to promotion and action at random. To get a cool result, you need to structure work in social networks or clearly formulate requirements for the contractor. How can entrepreneurs organize work with social media to get good results even with a minimal budget?

You need to work on development constantly

Fresh posts must be added daily (once a day – at least) and regularly. The number of posts per day/week is determined by the specifics of the business, and the publication time needs to be established, guided by the statistics of the group. You need to track at what time most subscribers are online.

Moreover, it is important to offer users different types of materials – not only text but also photo/video, especially now there are many applications for creating visual content.

Decide which sites to use

Facebook, Instagram, and YouTube are the most effective sites for today. To decide which one you are on your way with, again, ask yourself which one your target audience lives on, study the activities of competitors, and get acquainted with cases from your industry.

To simplify and average, the picture is approximate as follows:

• Facebook

to help those who are aimed at advanced youth, travelers, businessmen, top managers and any other intelligent audience with good solvency. And if you work in the B2B segment, then Facebook is a prerequisite.

• Instagram

is what you need if you love and can take a lot of “tasty”, beautiful photos. Fashion, restaurants, travel – you simply must attend this site!

• YouTube

for those who have something to say or show others. It can be used, for example, for product reviews, expert opinions, or for posting training materials on your topic. Charisma and a good camera are a must.

Do not spray on all channels of interaction with the client. Better concentrate on a couple of the sites most suitable for you.

When a company goes to advance in social networks, it is important to understand both customers and platforms. Facebook is suitable for any business, but products for the premium audience are most effectively promoted there. If you have visual products that you can shoot and photograph with different feeds, choose Instagram. Don’t forget about Linkedin – companies and enterprises that work in the field of B2B must use the LinkedIn social network. This professional social network is very popular among specialists from any field, where you can contact other companies or users. There you can target people from a similar field of activity, other companies, officials, educational platforms. This social network is one of the best platforms for launching B2B products.